The problem with events is that they're short moments in time, usually disconnected from what happens before the event and the follow-up afterwards. The problem with Facebook marketing is that most people can't connect online promotion with offline results. Worse, their...
"The registration process through the website streamlines normally error-prone logistics of organizing a large scale event which involve attendees from 14 or 15 countries across Asia, Middle East and Europe. We believe that at least 25% of the overall satisfaction of the event comes from the experience that starts even before the event.
The website registration process is the first door the attendees open and that sets the pace."
- Navin Suri
Head of Sales - Retail Bank
Citibank Asia Pacific