One of the main benefits of GSI’s email tool is that it’s completely integrated with the online registration data. As such, when sending out emails, you are able to do personalization based on any fields that you have in your database:

Integration of Recipient List with Registration Data

The total integration with registration information also gives you the opportunity to blast out emails to specific groups of people only. GSI provides you with the tools to set specific criteria before sending out an email:

Filtering through your recipient list

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