February 2013

Event Analytics - Would Google Analytics be enough?


In this ever competitive events industry, event organisers are looking for ways to better improve their execution. One way to do that is through reporting and measurement, in short, Event Analytics. For starters, let's take a look at Google Analytics for Events.

Email Deliverability - Reputation Score key component of deliverability


Have you ever wondered whether your email ever gets delivered to your clients? Are subject titles, sender email addresses or avoidance of spam-related keywords the only factors in email deliverability, or is it something that your Email Service Provider (ESP) preach to avoid one topic which they can't answer: What is their reputation score of their email platform?

(Update: Our Email Marketing for Events eBook is out - Get the Top 10 tips by downloading the eBook today)