August 2013

Responsive Web Design: What you should know

 
 

26.6% of web usage in Asia comes from mobile devices, but is your website ready to offer a ubiquitous experience to these users regardless of screen size? We interview our Creative Director, Jonathan to know more about responsive web design.

响应式网页设计:你应该知道什么

 
 

在亚洲,26.6%的网络使用者来自移动端。您的网站准备好为客户提供一个可以适合他们手机屏幕大小的网站了吗?

Anatomy of an Email – Where do users click?

 
 

Have you ever monitored which text link or banner contributes the most to your email click-through rate? If you have not, you should read this blog. You might be surprised that the most simple and traditional naming convention of text links works best than your most beautifully crafted title text.

剖析一份电子邮件-----用户会点击邮件哪里呢?

 
 

你有没有注意过你的邮件,在你的邮件里是文本自带链接你点击的多呢?还是邮件的大字标题你点击的多呢?如果你没有注意过,那我推荐你读读此blog。你可能会惊讶,比起精美修饰的标题,客户更愿意点击许多简单朴实的文本链接。

Facebook Ads for Events – What you need to know

 
 

Facebook ads, by and large, has been around for years but in Asia, its utilization rate and awareness level is still pretty low. For the Events industry, I have not seen an active Facebook campaign except for Concerts. So what would you, as an Event or Enterprise Marketer, need to know about Facebook Ads? Here, we list down 4 simple but important things to know about Facebook Ads.

社交网站脸谱的广告投放------你需要知道什么

 
 

总体来说,脸谱的广告投放已经很久了,但是在亚洲,它的利用率还是很低的。对于会展行业来说,我没有发现脸谱上有什么积极投放的广告,演唱会倒是有很多广告。你作为一个活动策划者或者企业营销员,是不是很需要了解脸谱广告的作用?接下来,我来例举以下四条简洁扼要的信息,让您了解脸谱广告。

5 things that you should know about Linkedin Ads for Events

 
 

Linkedin recently launch their Sponsored update as part of the advertising options that Content Marketers could use. This is in addition to their current advertising options. So what are the 5 things that Event or Enterprise Marketers should know about Linkedin Ads?

你需要知道的领英广告的5大事项

 
 

领英最近更新了他们的广告赞助,这样营销人员就能使用此项服务了。除了当前广告选项,还能有这样的选择哦。那么对于营销人员来说,领英广告的5大事项是什么呢?