October 2013

The New Google Analytics


The new Google Analytics has been ‘live’ for more than 2 weeks now and for those who have not noticed it, it follows a different philosophy from the past – where quality matters more than quantity. Here’s why I say that.




Best Online Driver at Marketing Events Awards


Yesterday marked a new milestone that the team achieved for our digital and event focus - a Silver Award for Best Online Driver at Marketing Events Awards 2013.




Marketing Event Awards nomination a reward for our emphasis on Online


We recently attempted to submit an award nomination for Best Online Driver for Marketing Events Awards. Ironically, for a company whose bulk of R&D is on online and events, this is the first time we ever submitted for such an award. The positive thing for us is that, YEAH! We got shortlisted as a finalist!