Damon Wee's blog

Wishing all clients and partners a Merry X'mas and a Happy New Year!


As we move into the festive season and very soon the new year, we take a look back at the year 2013 and how mobile and web behavior has impacted the Events industry.

The New Google Analytics


The new Google Analytics has been ‘live’ for more than 2 weeks now and for those who have not noticed it, it follows a different philosophy from the past – where quality matters more than quantity. Here’s why I say that.

Best Online Driver at Marketing Events Awards


Yesterday marked a new milestone that the team achieved for our digital and event focus - a Silver Award for Best Online Driver at Marketing Events Awards 2013.

Marketing Event Awards nomination a reward for our emphasis on Online


We recently attempted to submit an award nomination for Best Online Driver for Marketing Events Awards. Ironically, for a company whose bulk of R&D is on online and events, this is the first time we ever submitted for such an award. The positive thing for us is that, YEAH! We got shortlisted as a finalist!

Responsive Web Design: What you should know


26.6% of web usage in Asia comes from mobile devices, but is your website ready to offer a ubiquitous experience to these users regardless of screen size? We interview our Creative Director, Jonathan to know more about responsive web design.

Anatomy of an Email – Where do users click?


Have you ever monitored which text link or banner contributes the most to your email click-through rate? If you have not, you should read this blog. You might be surprised that the most simple and traditional naming convention of text links works best than your most beautifully crafted title text.

Facebook Ads for Events – What you need to know


Facebook ads, by and large, has been around for years but in Asia, its utilization rate and awareness level is still pretty low. For the Events industry, I have not seen an active Facebook campaign except for Concerts. So what would you, as an Event or Enterprise Marketer, need to know about Facebook Ads? Here, we list down 4 simple but important things to know about Facebook Ads.

5 things that you should know about Linkedin Ads for Events


Linkedin recently launch their Sponsored update as part of the advertising options that Content Marketers could use. This is in addition to their current advertising options. So what are the 5 things that Event or Enterprise Marketers should know about Linkedin Ads?

5 Myths about Google SEO that you should know

Often as digital marketers, we spend a lot of consideration when trying to implement the best practices for SEO to get ourselves ranked favourably for the keywords. But are all practices really applicable? In this blog post, we dispel 5 myths about SEO (in relation to Google) that you should know about, to help you being more focused on your SEO efforts.

Linkedin in numbers – What you should know


As social media communities continue to grow, we take a focused look at the leading B2B social community, Linkedin, and what does the numbers look like globally and in Asia, and a detailed drill-down of the numbers in Singapore.