Search Engine Optimization
Search engine optimization (SEO) is the process of getting your website to show up higher up in search results of search engines. When somebody searches for some keywords in a search engine (e.g. Google), the higher a website shows up in the search results, the more likelihood that it will be clicked upon and visited. Hence, if your website is optimized well for search engines, your should expect that the number of people, who visit your website will be high.
SEO is today an essential marketing strategy to get your company’s services/products/events out there.
Part of the SEO process involves optimizing your website at the technical and content level with:
- Appropriate and unique meta tags and content for each page on your website
- Effective use of keywords
- Proper use of H1/H2 tags
- Comprehensive internal link structure
- Sitemap for your website
- Robots.txt file
Our event website builder, GSI Sites, automates pretty much of the above so that you can worry less about SEO and still ensure that your website is highly search engine optimized by default!