Koelnmesse is Germany’s largest trade fair organiser with over 70 trade fairs and over 2000 conferences held annually. For their trade fairs in Asia, Koelnmesse Singapore wanted to have a standardized Content Management System to manage all their shows’ websites.
GlobalSign.Incame up with a centralized and standardized Content Management System for Koelnmesse’sAsia trade fairs. Using the CMS, Marketing Managers were then able to easily manage and update their respective fair’s website and pages, without the need to rely on webmasters, IT staff or external vendors to do the maintenance and updates.
As a Germany-based corporation, Koelnmesse is very stringent and strict regarding adherence to their branding and visual guidelines. The CMS, therefore, had to be implemented by following the guidelines very strictly, (almost) at a pixel level.
Some of the fairs websites that were rolled out under the new CMS:
Carbon Forum Asia
Clean Energy Expo
Wine & Gourmet Japan 2012
THAIFEX – Wolrd of Food Asia
FurniPRO ASIA 2012