Events Marketing

How to Organise a Startup Party in Asia Step by Step

Before you take on this business, which at first glance may seem to be great fun, it is worth exploring not only the advantages but also the pitfalls that could occur unless you study how to organise a startup party in detail with the help of GSI experts.

Business startup party expectations & reasons to organise

Startup party planning can be a real pleasure if you’re familiar with the startup party meaning. A startup party is a great way to get the customer’s brand name out there, meet new customers, and celebrate their survival in the fast lane. Startup parties are organised for people or companies who are newly getting into business to find mentors and speakers, to celebrate their business breakthrough and getting onboard, etc.

There are numerous reasons to organise a startup party:

  • To appreciate new talent and implement creative ideas
  • Greater variety of themes and formats than for corporate events
  • Excellent networking opportunities
  • The ability to communicate with interesting people and the development of versatile relationships, both for this business and in general
  • Specialised education is absolutely not necessary.

With proper organisation and positive recommendations, you can achieve high profits as a result of your event.

There is no need for a large office (you can celebrate over a cup of coffee in a cafe and even from home) or a lot of technical support: a computer, speakers, telephone, and so on will be quite enough for the first event.

How to organise a startup event

For professional startup event planning, you should brainstorm for unique ideas or even some thoughts and non-profit startup party ideas first, and then you can set up the event to suit the client’s preferences and budget. Here’s a preparation checklist:

  • Costs
  • Audience
  • Theme/format
  • Transport & logistics
  • Sound equipment, etc.
  • Lighting
  • Power supply
  • Security
  • DJs/music/speakers, hosts, etc.
  • Scenery
  • Bar purchase/rental costs
  • Poster branding, advertising, social media
  • Online registration and ticketing
  • Check-in & follow up, etc.

To organise a startup party in the Asian region, you’ll benefit from high-tech online solutions available in the cloud that are suitable for any event, even a small one, by taking advantage of smart technologies and keen staff support. In order to organise startup pitching, find the right software to meet your needs with an automated evaluation module.

Best startup party planning practices

Still have no idea how to organise a startup event? There are many examples of party concepts that will help you brainstorm and come up with your own ideas for your event.

  1. Startup World Cup

This startup competition united startups around the world with the opportunity to receive $1 million in investments and at the same time pitch their idea to the best investors.

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  1. Pioneers Festival

This was the largest festival of startups in Vienna, Austria.

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  1. Night Summit of Web Summit

Every year a pub crawl is organised for participants on a Lisbon street. This event is called the Night Summit. The bars where investors, speakers, and startups will go are usually listed on a special page of the event website.

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  1. Slush

This is an annual event at the Helsinki Expo Centre, with more than 10,000 people taking part.

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  1. The AugustFest – Asia’s Largest Startup Festival

This is another festival that proves startup party planning in Asia is done at the highest level.

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It is perhaps the biggest event in the field of startups and the IT industry in the region and attracts mentors, speakers, guests, and other enthusiasts from far and wide.

Ideas for your startup party

An interesting idea for a startup party would be a forest event featuring an art installation. Asia is quite a verdant region with many picturesque spots, so you could install a series of art photos in a coloured-light labyrinth to create a transparent stripe flowing through the trees. In the centre of all this would be a DJ playing soothing ambient electronic music. A bar set up in a corner, paths laced with garlands of lighting, and trees decorated with lights and traditional Asian lanterns would all form an inviting and engaging atmosphere for daytime or evening entertainment.

This idea could be used for a small event of up to 30 people without any paid advertising and for 100 people with at least social media promotion. For more non-standard creative ideas, contact us for assistance.

Checklist for organising a startup party

Prepare a checklist for your startup event, go over it thoroughly, and make sure no tasks are left undone in your event preparation process:

  • Decide on the budget.
  • Define the event objectives.
  • Study the audience.
  • Decide on the format and theme.
  • Create a guest list.
  • Find a venue.
  • Select your ticketing or registration platform.
  • Organise marketing and promotions.
  • Identify and hire other vendors.
  • Delegate the tasks.
  • Make final preparations.
  • Follow up after the event.

Once your checklist is ready, it’s time to host your startup party and then follow up after the event.

Hosting your startup party

There may be more than one host at the party. And all these startup events can be very different. You may invite charming actors or experts in the business field. All of them have special advantages. Business leaders, famous TV or radio hosts, etc., are always a good idea for discovering new talents.

We advise you to choose a host that has professional experience and specialisation. For example, corporate leaders who deal with well-known companies will undoubtedly do an excellent job with a large startup audience.

What to do after an event

The work of the event organiser does not end when all the guests have gone home. In fact, the post-party period is an important part of the lifecycle of the event.

  • Thank you letters are a great way to acknowledge everyone who participated in the event.
  • Feedback is extremely important if you plan to hold an event again and/or if you want to demonstrate that you have achieved your goals.
  • Social networks are best for sharing. The involvement of visitors after the event will help you to form your audience for the next event.
  • Balancing the budget and making reports will be your final tasks to complete.

Finally, after the event, update your website and gain some new insights into the event-organising industry in the Asian region.

Conclusion

You have a unique opportunity to create communities through startup events that support engagement long after the end of the event. This means that the event never really ends but is just a springboard to the next one. Therefore involvement, sharing, feedback, and evaluation connect you with your Asian audience, providing the information necessary for improvement in the future.

Feel free to add your startup event suggestions.

GlobalSign.in is the leading event technology provider offering automated solutions for the MICE industry, Corporations, Government, and Education sectors. If you're up for event management automation, contact us and we'll amp up your event.

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