Events News

Next Generation Experiential Apps. Smart lead retrieval 

 

Our team has been working hard within the past few months developing experiential tech solutions, and now we’re proud to announce that the new GEVME event lead retrieval apps for trade show and conference organisers have been launched at the World’s largest fintech event – Singapore FinTech Festival and SWITCH 2019 (SFF x SWITCH).

It is a well-known fact that the main reason for exhibitors to participate in exhibiting is the potential for generating business growth. On top of building brand awareness and finding networking opportunities, lead retrieval remains the crucial factor to present a company at trade shows again and again. In this regard, we’re pleased to present the next generation lead retrieval tools to empower exhibitors at your trade shows and conferences: Leads Scan App and Showcase App. 

Let’s have an overview of the new GEVME lead retrieval apps where the Leads Scan service and Showcase service are parts of one GEVME lead generation solution. 

Leads Scan App Overview

GEVME Leads Scan App is a newly-launched lead retrieval service which empowers exhibitors to increase exhibition booth ROI and find new event revenue streams. The application allows for the collection and qualification of leads via exhibitors’ own mobile devices within seconds by scanning the QR code on attendees’ badges at the event booth. This lead retrieval system consists of two components:

Leads Scan App Manager Portal – a web browser portal for an exhibitor/booth owner to manage exhibition booth staff and track their performance within individual and team results.

Leads Scan Mobile App – a mobile app for booth staffers which they use on their own mobile devices for scanning attendee name badges and adding notes as well as other customisable data points.

GEVME Leads Scan App works on both platforms: Android and iOS.

How Leads Scan App works

Thinking first of all about convenience for exhibitors, as we mentioned, GEVME lead retrieval software involves two levels of users: a leads scan manager and a leads scan user. That’s why we developed two solutions with different features for both users’ roles. Let us examine the difference between those user roles and tools we provide.

Leads Scan Manager Portal: 

Leads Scan Manager is a web portal for managing Leads Scan App service. Only the manager has access to the web portal which allows:

  • setting up access to the booth team by sending individual invites to Leads Scan App to sales reps; 
  • tracking the booth’s performance; 
  • downloading all captured leads. 

Leads Scan Manager Portal: log in process.

GLobalSign.in lead scann app

After purchasing the GEVME lead generation service, an exhibitor receives an invite email to the login link. After submitting the security code, the exhibitor gets access to the home page.

Lead Scan App access to the home page

Leads Scan Manager Portal: setting up the booth team.

Depending on how many booth staffers an exhibitor has in his/her team and how many users he/she has subscribed for, he/she can invite more than one user to the Leads Scan App to make the lead scanning process more efficient: 

Lead Scan Manager

Lead Scan manager_invite users

 

What is needed for setting up a team? Just send an individual email or SMS invitation to each team member:

Lead Scan Manager

Leads Scan Mobile App. 

The GEVME Leads Scan App is an easy-to-use exhibition lead retrieval tool for the booth staffers to collect leads. It’s a simple solution and does not require additional time or training to get started.

Leads Scan App: log in process. 

The Leads Scan App user will receive the invitation email with a login button. All he/she needs to do is to click the login button and enter a security code, which could be sent in an email or an SMS, and that’s all.

Lead mobile app

Leads Scan App: lead scanning process.

Let’s review the leads scanning process in more detail in order to appreciate the seamlessness of the user experience.

Step 1. Tap on the scan button at the bottom of your mobile screen and scan the QR code found on the attendee’s badge:

Lead Scan Mobile App

Step 2. View and edit the captured details: attendee name, job title, phone number, company, email, country, topics of interest. The lead’s details are automatically saved.

Lead details automatically saved

You can add additional valuable sales information in the notes section attributed to the lead’s profile and record an indicative measure of the lead’s prospect.

Additional sales information

Step 3. Monitor and track individual and team results.

Track individual & team results

Showcase App Overview

The Showcase App solution is a complimentary app which works together with the Leads Scan App. The Showcase App was designed to help exhibitors be paperless and pass information to attendees in the most convenient way for them – via mobile devices. The app allows exhibitors to display and send rich content directly to the attendees’ phones, simply by having them scan a unique QR code. It, therefore, reduces paper wastage like printed brochures and flyers. More importantly, this solution is an additional leads generation channel, on top of the Leads Scan Service, which captures attendees’ interests. 

How the Showcase App works

Step 1. An exhibitor uploads the content he wants to display to attendees at the trade show: digital brochures, presentations, media content, including 90-second videos.

Digital Showcase

Step 2. An exhibitor generates a unique QR code, which later should be placed at the event booth and scanned by attendees.

Generate QR Code

Step 3. By scanning the QR code, attendees get access to exhibitors’ digital brochures, product information and rich content.

Digital broshures

Benefits for exhibitors

Real-time reports and tracking.

All data is captured and displayed in the reports in real-time. Exhibitors have a clear picture of their booth’s performance encompassing lead generation channels, individual team members results, total event ROI.  

Leads retrieval.

GEVME trade show lead retrieval apps allow an exhibitor to monitor and track an exhibition booth’s performance centrally. It doesn’t matter how a lead was captured: via the Leads Scan App or Digital App as all captured leads will be displayed in one report. An exhibitor can download all captured leads in one click.

Leads retrieval

Suitability and cost-efficiently.

Exhibitors can lower their environmental impact and reduce their overall costs by distributing flyers, information brochures, leaflets and video rapidly via QR code scanning.

Connectivity and reliability.

Don’t let unreliable connectivity get in the way. Data associated with leads may be captured by booth staffers regardless of an internet connection. Anything captured whilst offline will be stored locally and will automatically synchronise once connectivity is reestablished.

Ready to empower your exhibitors? Contact us and get a demo session.

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GlobalSign.in is the leading event technology provider offering automated solutions for the MICE industry, Corporations, Government, and Education sectors. If you're up for event management automation, contact us and we'll amp up your event.

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