Marketing

12 Tips for Event Audience Management for Asian Markets

 

Regardless of the event’s purpose (promotion of a product, brand, or ideology; social or political action; or a fun flash mob), it is necessary to handle the target audience event management effectively.

About event audience management

 

Event audience management involves studying a brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. The event industry now includes events of all sizes, from the Olympics down to business breakfast meetings.

The importance of getting the right audience

 

The truth is that identifying a target market helps any company develop effective marketing communication strategies. A target market is a set of individuals who share similar needs or characteristics that your company hopes to serve. They are your audience. These individuals are usually the end users who are most likely to purchase your product. Thus, your attendee event management is critical to controlling the market.

 

Channels to generate and manage an audience for events

 

If you’ve ever run events, you know that no matter how amazing they are, promotion is a must. Going further to discuss what event marketing to use, strategies to create, tools to apply, and techniques and channels to promote an event to an audience is a very good idea.

Create a website for your event audience, accounts on social media, blogs, and forums for both standard and custom events; basically, promote your events via any available channels you choose. 

 

Event audience management process

 

In order not to confuse the target audience of the event, you should formulate the main message or idea of the event in a short thesis, adding a few key slogans. When developing such a thesis, it is necessary to take into account all aspects, such as linguistics, in order to avoid any confusion on the message. You must also consider many other details for effective audience engagement.

Make sure to manage your audience at all event management stages: before, during, and after the event.

Before the event

  • Inform 
  • Educate and connect by creating or consolidating a database of the targeted invitees
  • Connect with audience platforms 
  • Email
  • Direct mail 
  • Tele-connect Handling confirmations & cancellations 
  • Follow-up and reminders

During the event

  • Manage the registration process
  • Design and managing feedback mechanism

After the event

  • Event analysis
  • Compiling 
  • Customer information and updating of the database, etc.

 

Tips for event audience management

 

After you identify your target audience, from the moment tickets for your event go on sale, you should be focused on retaining past attendees and reaching out to invite new ones. Here are some event attendee management tips to help you accomplish this.

 

Staff communication

 

All participants should be as actively involved in the event process as possible, including your event staff. This technical point is associated with thorough preparation and planning of the event. A basic lack of proper staff communication causes errors to occur during the event that could be easily avoided.

 

Personalisation

 

Personalise your message to your consumers. This consists of tailoring a service or product to accommodate specific individuals, sometimes tied to groups or communities of consumers.

 

Choose a check-in system

 

For flawless check-in and quick management of emergencies, it is prudent to engage a reliable event platform and security services, which is a very common practice in the field of event management.

Social media

 

Event organisers need to be ready to provide the necessary information about the event to comment on what is happening at any minute. Use social media and automation to achieve this.

 

Follow up after the event

 

Don’t forget to send follow-up letters or emails to any contacts met at a networking event, with requests for writing and sending networking follow-up letters.

Post-event review

 

Get feedback as early as possible from the customers and, if possible, from the trainer about how the activity went and whether they felt that the desired outcomes were achieved.

 

Engage your audience

 

Locate your ideal attendee, and ensure that potential customers have adequate opportunities to practice and use their new skills.

 

Track your attendees

 

When it comes to effective event audience management, tracking your attendees is just as important as behaviour measurement since both play a vital role in the overall success of the event.

 

How event & attendee management software can help you

 

Event planning software helps you drive attendance by promoting your events, not only in the Asian market but anywhere. They provide the metrics to help you gauge event performance and see how well you’re tracking your attendees. 

Some providers claim to offer event management software when they actually cater to many other needs. There are those who run the full spectrum of event organisation, management and marketing solutions, analytics and surveys, all of which can then help event organisers prove ROI and assess overall event performance. Event Website, Event Registration, Event Marketing, Attendee Management, etc.—choose the option you need to most effectively impact your audience.

Call to action

 

Register right away to transform your event audience experience into something bigger with effective event planning options. 

 

Why Judgify?

 

If you’re looking for a perfect event attendee management system to engage your audience both in Asia and abroad, Judgify is the perfect choice. Judgify acts as an abstract management system for multiple types of events and is a perfect solution that works for all types of awards events, contests, academic conferences, abstracts, and more, including charity and non-profit activities. You can run a startup pitching or awards event with a very friendly budget with the help of an online judging platform like Judgify. It has a free basic plan for free events and other pricing options for a more personalised approach.

 

What can Judgify do?

 

As a cloud-based and mobile-ready awards management software program, Judgify seeks to transform the management of events into simple, transparent, and credible processes. Organising awards events can be tedious, what with having to manage entrant submissions and coordinating judges at the same time. Here’s the full list of what Judgify can do to help handle the audience in event management:

  • Awards management
  • Blind judging
  • Entrant management
  • Entry fee processing
  • Entry management
  • Forms management
  • Judging management
  • Scoring
  • Skills contests (photo, essay, design, etc.)
  • Social media management
  • Voting management

An integrated end-to-end online awards judging system that simplifies your awards management experience is what you need to manage your audience effectively and get the best ROI.

 

Conclusion

 

Whether you are seeking free or prepaid event management software, always look for a professional solution that satisfies your event audience management demands to the fullest. We will be happy to help you with your audience activities or develop and improve your event audience management solutions anytime, anywhere. If you need some advice, don’t hesitate to contact us right away!

GlobalSign.in is the leading event technology provider offering automated solutions for the MICE industry, Corporations, Government, and Education sectors. If you're up for event management automation, contact us and we'll amp up your event.

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